![]() ![]() Fans across the nation can thrill their followers with the filter, which will launch and be available on game day and beyond. On Super Bowl Sunday, the brand will launch an augmented reality Snapchat filter allowing fans to superimpose themselves into the twins scene in the DEW commercial, which makes reference to the famed and creepy twins from The Shining. Tony is not the only character from The Shining to make a special cameo, MTN DEW-style. ![]() DEW NATION and fans of The Shining will be able to follow along on social with the hashtags #MTNDEWZeroSugar and #TheShining. Tony, Danny’s invisible friend who talks to him through his finger (both characters from the movie), will take centre-stage in various Super Bowl commentary and conversations through Instagram stories. On February 2, the brand is introducing an iconic character from the film to star in social content. Surrounding the big game, MTN DEW is bringing elements from the TV commercial to consumers through Instagram, Snapchat and TikTok. Tracee and Bryan had incredible chemistry and the energy on set was dynamic.” “We hope fans will enjoy the unexpected humor and fantastic casting. “DEW launched a Zero Sugar product for the first time ever this January and we’re using our Super Bowl spot to tell fans it’s ‘As Good As the Original, Maybe Even Better.’ We partnered with two major Hollywood actors to help us tell that story on one of the world’s biggest stages,” said Erin Chin, senior director, marketing, MTN DEW. The spot was created by TBWA\Chiat\Day New York and directed by MJZ’s Tom Kuntz. MTN DEW’s Super Bowl ad, for its newly launched drink MTN DEW Zero Sugar, features Bryan Cranston and Tracee Ellis Ross in a reenactment of The Shining. ![]()
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